Nice to meet you...

Crystal Berry

I'm Crystal Berry

Doing more with less is a necessity for start-ups and small businesses.  Running operations, managing finance, hiring/training, customer acquisition – the list goes on.  

Marketing is REQUIRED in order to obtain clients, generate revenue, and ensure lifetime value.

Great marketing does not happen overnight.  There is no silver bullet. If we just send one more email, it won’t mean there will be an immediate, positive impact on sales.  You did not start your business overnight, and marketing does not work that way either.

There is a process.  Many marketing actions can be automated with a little work up front.  Marketing does not have to require a major investment – a lot can be achieved with a little.  You took an idea and turned it into a reality.  You got your business up and running.  

You do not have to do this alone.  Let’s work together to see what’s possible for your business.

Awards

Marketing Center of Excellence

2012-14

THRIVE Awards - Innovation, Results, Engagement

2008-11

International Scholar Laureate

2006

Education

Master of Business Administration (MBA) - Marketing Focus

Keller Graduate School of Management. Texas

Bachelor of Science - History & Sociology

The University of Texas at Tyler, Texas

Associate of Liberal Arts

Tyler Junior College, Texas

Associate of Applied Science - Website and Graphic Design

DeVry, Texas

Work Experience

Scrappy, results-driven marketing leader with 20 years of award-winning experience. I take initiative, craft smart strategies, and get things done—like boosting e-commerce revenue by 300% in 30 days and driving 30% more lead conversions. From SEO to email campaigns (400% CTR increase!), I jump in and deliver. Ready to lead with strategy, heart, and a fun, hands-on approach for purpose-driven companies.

Evolve Marketing

Content Consultant

2024 – Present

Contract role at a leading Canadian digital marketing agency, working with a mental health and wellness client to gain experience in the industry.

  • Increased email CTR by 400% in 30 days with compelling, targeted content.
  • Drove a 300% increase in e-commerce revenue from emails within 30 days.
Idera

Marketing Director

2018 – 2024

Mid-sized B2B technology company offering data management tools. 

  • Led a team of 12 with empathy, fostering collaboration and driving success.
  • Boosted lead-to-opportunity conversion by 30% through effective sales-marketing alignment.
  • Increased revenue by 20% in year 2 by optimizing marketing efficiency and ROI.
Validis

Head of Marketing

2016 – 2018

Hired to pioneer the marketing department from the ground up for this B2B financial technology startup. 

  • Built and led the marketing department, driving strategic growth across all channels.
  • Increased sales-ready leads by 30% , boosting revenue and market share.
  • Delivered 100% ROI in year 1 and 150% in year 2 using optimized strategies and data-driven insights, fueling strong revenue growth.